Parrish Davis founded Direct Asset in 2020, shortly after he left the United States Navy as an engineman in a Riverine Unit. While serving overseas in the horn of Africa conducting Maritime operations as a machine gunner, he wanted to continue his passion of helping others. His focus was geared toward physical fitness & creating high-quality, great-tasting, effective performance supplements. He also has a passion for teaching and firearms. That is why Direct Asset was created.

Direct Asset's overall mission is to forge assets. We are a positive community engaged primarily in the fitness and supplement industry. We also cover sub-categories such as basic and advanced firearm training, and mental conditioning. You are far more valuable than you realize, and anyone can improve upon their foundation. This is where you become an ASSET!